BandPage Expands Fan VIP Experiences With Rhapsody Partnership
BandPage today announced a partnership with Rhapsody that expands the reach of it’s fan VIP Bandpage Experiences offering. Rhapsody will now send targeted notifications,with links to purchase BandPage Experiences directly to fans who have recently streamed or purchased artists in the program. Full integration of BandPage tour dates, bios and photos within Rhapsody will follow in the coming months.
Partnering with site that music fans requesnt is a strategy that BandPage is working aggressively to expand. Last month, they announced similar partnerships to push artist information to Xbox Music and VEVO.
Rhapsody is kicking off their partnership by exclusively marketing BandPage Experiences with Third Eye Blind, Creedence Clearwater Revival, Rozzi Crane, Brandon Boyd of Incubus and Parliament. TEach Experience will be emailed or directly messaged to Rhapsody users who have purchased the artist’s music or streamed them in the last month.
“The newest – and most exciting – way for musicians to generate revenue is through contextual targeting on streaming platforms like Rhapsody,” said J Sider, CEO and Founder of BandPage. “Conversions happen when we reach fans in moments when they are truly and deeply focused on that artist,” said Sider.
According to a recent Nielsen study, up to $2.7B in untapped annual music business revenues exist within fan engagement.. Introduced last spring, BandPage Experiences can captures some of that revenue. According to the company, one summer tour made $100,000 in 48 hours selling VIP Meet-and-Greet Packages.
Third Eye Blind is using the new partnership to offer VIP Ticket Packages which include: a ticket; access to part of the band’s sound check where they’ll play new songs; a meet-and-greet, a t-shirt and a signed setlist after the show. “We know that Rhapsody isn’t just a streaming music service. It’s a place where the ardent fan lives,” says Paul J. Springer, Rhapsody SVP.
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